KGR (Keyword Golden Ratio) is a keyword research strategy developed by Doug Cunnington, an SEO expert. The KGR formula is designed to identify low-competition keywords that have a high potential for ranking on the first page of Google. Unlike traditional research, which often focuses on search volume alone, KGR considers the number of search results that include the exact phrase, making it a more targeted approach for finding untapped opportunities.
The KGR formula is calculated as follows:
KGR = (allintitle: Google search results) / (Monthly search volume of the keyword)
For a concept to be considered a “KGR keyword,” the result of this formula should be less than 0.25. It with a KGR below 0.25 are considered low-competition and are more likely to rank on the first page of Google, especially for new or less authoritative websites.
Why is KGR Keyword Research Important for SEO?
Identifying Low-Competition:
The primary benefit of KGR keyword research is its ability to uncover low-competition that are often overlooked by other websites. By targeting these word, you can rank faster and drive targeted traffic to your site without competing with more established websites.
Boosting Rankings for New Websites:
For new websites, ranking for highly competitive words can be challenging. KGR keywords offer a realistic way for new sites to gain visibility and start generating organic traffic. This early success can help build your site’s authority and pave the way for targeting more competitive concept in the future.
Focusing on User Intent:
KGR tend to be long-tail keywords, which are often more specific and aligned with user intent. By targeting these keywords, you can create content that directly addresses what users are searching for, improving user satisfaction and engagement.
Achieving Quick Wins:
Unlike broader, more competitive keywords that may take months or even years to rank for, it often provide quick wins. This can be especially motivating for new website owners who want to see results from their SEO efforts sooner rather than later.
How to Find KGR Keywords:
Finding KGR keywords involves a few straightforward steps:
Start with a Broad Keyword:
Begin your keyword research by identifying a broad keyword related to your niche. This could be a product, service, or topic that is relevant to your website.
Use a Keyword Research Tool:
Use a keyword research tool like Ahrefs, SEMrush, Moz, or Google Keyword Planner to generate a list of long-tail keywords. Look for keywords with a monthly search volume of less than 250, as these are more likely to have low competition.
Calculate the KGR:
For each keyword on your list, perform a Google search with the keyword in quotes (e.g., “best hiking boots for beginners”). Count the number of search results that include the exact match keyword in the title. Divide this number by the monthly search volume of the keyword to calculate the KGR.
Identify KGR Keywords:
Keywords with a KGR of less than 0.25 are considered ideal targets. These keywords have low competition and are more likely to rank quickly on Google.
How to Use KGR Keywords in Your Content Strategy:
After identifying a list of KGR keywords, you should start incorporating them into your content strategy:
Create High-Quality Content:
Focus on creating valuable, informative content that answers the user’s query in depth. Use the KGR keyword naturally throughout your content, including in the title, headers, and meta descriptions. Steer clear of keyword stuffing, as it can damage your SEO efforts and create a poor user experience.
Optimize for On-Page SEO:
Make sure your content is optimized for on-page SEO by including relevant internal and external links, using appropriate alt text for images, and ensuring your site is mobile-friendly and fast-loading. These factors contribute to a better user experience and can improve your chances of ranking well.
Monitor Your Performance:
Regularly track the performance of your KGR keywords using tools like Google Analytics and Google Search Console. Monitor your rankings, traffic, and user engagement to see which keywords are driving the most value. Use this data to refine your strategy and target additional KGR keywords over time.
Build Backlinks:
Earning high-quality backlinks can help boost the authority of your content and improve its ranking potential. Reach out to relevant websites in your niche, engage in guest blogging, and promote your content on social media to attract natural backlinks.
It is a powerful strategy for identifying low-competition keywords that can help you achieve faster SEO results. By focusing on these keywords, you can drive targeted traffic to your site, build your website’s authority, and create a strong foundation for future SEO success.
Start implementing this into your SEO strategy today to uncover untapped opportunities and boost your rankings in the competitive world of search engine optimization.